Getting lots of traffic is always a plus, but what are the best ways of converting hits into leads, then sales, and then loyal customers
Improving your SEO rankings and maximizing web traffic to your Atlanta business’s website can be an expensive, time-consuming mission, but converting hits into leads is even more important. Without the ability to create sales from web page visits, all your efforts become pointless.
Page views don’t mean nearly as much if only the smallest fraction of the viewers become customers, but luckily there are ways to change this. By utilizing certain strategies you can improve your conversion rate. At the same time, you can also promote the growth and exposure of your business.
Quickness is important when it comes to making an effective, favorable impression on site visitors. For starters, the speed of your website has a significant impact on conversion success. In fact, just 1 second of a delay can translate to as much as a 7% lower conversion rate!
The big companies with impressive web presences all have lightning fast websites, and they do so for good reason. Improving the overall speed of your website can have a significant impact on your conversion success, but the importance of the first impression isn’t solely about loading time.
The majority of first-time visitors to a web page leave after less than 10 seconds. This means you have a very limited amount of time to make a good impression. An effective headline is a necessity for this, and having more landing pages will always give you an advantage when it comes to converting hits.
When visitors reach your homepage or one of the landing pages, they should immediately see the benefits of utilizing your services. You need to be able to demonstrate what sets you apart from your competitors, and why you’re the only sane choice. You also need to be able to do this quickly, before the visitor closes the window and moves on.
Even if you’ve managed to convince visitors to your website to stick around, you still must convince them you’re worthy of their trust. You’ve already told them what you can do for them, but the next step is making sure they believe you’re capable of delivering.
Although proving your credibility can be tricky, there are ways you can accomplish this. What’s important is to remember that you can SHOW potential customers why they can trust you, instead of telling them. Two methods of achieving this outcome include the following:
Effective SEO practices can bring you web traffic, but what will you do once potential customers have signed off for the night? You can’t market to people who are no longer browsing your website — unless you manage to get their email addresses, of course!
If you get that information, you can begin a conversation that will allow you to help them better understand your business and what you can offer them. Additionally, you can gradually build up their trust in you. This trust, combined with more knowledge of what you do, can increase the chances of them making a purchase.
Clear as the benefits of email communication may be, there is still the matter of getting visitors to provide their email addresses. This can be a challenge, but you might be able to sway people if you ensure they know you won’t share their information with any other parties. Visitors should also be aware of benefits available to them if they sign up (the email sign up should be visible on all pages, for added convenience).
You can even use limited access as a way of encouraging them to provide the information you’re seeking. Certain items on the website would be available for everyone to read, but other content should be gated, premium content. In order to get access to that premium content, visitors would be asked for their name and email address. A surprising percentage of people will sign up for emails if prompted in this manner, effectively building a lead-generating machine for your website.
Improving your SEO conversion rates for your Atlanta business can be a challenge, even when you get really good at attracting a lot of web traffic. Luckily, by utilizing the methods described here, you will find yourself having a much easier time converting your traffic into customers. If your conversion rate isn’t good, and your web traffic isn’t where it should be either, don’t waste time! Get in touch with the experts at SEO for Growth in Atlanta today.