More and more businesses are realizing the need for sustainable lead generation systems. The traditional lead generation strategies that worked in the past are simply no longer effective. In fact, consumers are turned off by those outdated marketing tactics that that focus on advertising how great a business is, listing out all the impressive qualifications in a brochure or print ad, or (perhaps even worse) bombarding online visitors with annoying pop-up ads or bait and switch tactics.
While most savvy business owners have figured out that those techniques are ineffective, many simply don’t know what to do instead to attract leads. At Atlanta SEO for Growth, our clients are experiencing growth like never before, as well as that all-important sustainable lead-generation, with inbound marketing.
Perhaps the best way to define inbound marketing is to state what it is not:
Now that we have that out of the way, we can actually define inbound marketing with one short phrase: a method to provide value to your target market.
To break that down even further, inbound marketing is the process of generating leads and sales by positioning yourself as a helper or consultant. You offer value through resources and relationship as an industry thought-leader while expecting nothing in return. Through this nurturing role, prospects will begin to view you as a trusted authority. They will come to YOU, because you are offering something they value. They will seek you out as a resource for information…and, eventually for your products and services.
At Atlanta SEO for Growth, we believe inbound marketing is the holy grail of business marketing. Yes, of course, search engine optimization is a major ingredient and is what will connect you to your prospects through the search engines. However, to build the kind of lead generation and customer base that will keep your business growing, inbound marketing is really the only way to go.
We aren’t going to lie to you and tell you building an inbound marketing system for your business is a piece of cake. It takes lot of effort and the system has a lot of working parts. But that’s where Atlanta SEO for Growth can come in and make the magic happen for you.
When you choose to work with our inbound marketing experts, we will help you to develop a powerful inbound marketing strategy that includes the following pieces designed to give your prospects the answers they want exactly when they need them:
…all of this custom-designed to attract your prospects through the stages of your sales funnel (we’ll help you create that too).
With this approach to marketing, you are empowering and informing your potential buyers, while building trust in your business, enhancing your authority and reputation.
Are you ready to get serious about sustainable lead-generation in Atlanta and attracting customers instead of continually chasing after them? If so, it’s time to contact our inbound marketing team at Atlanta SEO for Growth today.